The Best Brands For Cross Stitch | S2E8

In this episode I’m chatting all about my favourite brands for cross stitch supplies.


There is nothing worse than buying or receiving cheap thread for your cross stitch project. It frays and snaps and frustrates you; not the ideal cross stitch experience. I think it is always worth spending a bit extra on thread you can rely on.

The most popular brands for thread are DMC and Anchor and I would say both are equally as good, however most people have a preference and for me it’s DMC. There is no particular reason for this, but from what I have seen in the cross stitch community, DMC does seem more used than Anchor. 

DMC threads are durable, colour fast and come in over 500 colours! 


Depending on what you are using your hoop for, you may not mind if you use an unbranded hoop. My first hoop isn’t the type I use now, but I only used it to hold my aida, not as a frame. If you’re framing, you may want to go for a higher quality.

The brand I use is Elbesee and I love these hoops; I wouldn’t buy and others now. There are polished with beeswax and have a proper screw for tightening with a screw driver.

Another brand I like is Siesta. These are very similar to Elbesee and you can get them from Sew and So. What I like about these hoops is that they have 3″ ones, where as the smallest Elbesee hoop is currently 4″.

When you are looking for your hoop, some things to consider are how sturdy are they? Are they edges smooth? You don’t want splinters or your fabric to be damaged. 

Milward also do hoops. I haven’t tried these myself but they are quite a reputable brand so I can imagine they are quite good quality. The only thing that puts me off trying is that they size in cm instead of inches (I know, a strange reason, but I’m so used to inches that cm looks strange!)


Aida is something that you could probably get away with buying a non-branded/cheaper version of. The reasons for buying higher quality for me is that it’s much softer and flexible so is nicer to work with and moves around the hoop much easier.

I currently use Zweigart aida, which is the one that traditionally has the orange selvage. They have many counts and colours and available in many needle craft stores.

DMC also do a nice aida, but theirs don’t seem as readily available in the online stores I usually go to.

Your local craft stores will probably have some as well. Mine stock a brand called stitch garden which isn’t a bad brand of aida, I just find it too stiff to work with. But they also have bolts at the back that your can buy by the metre that is much softer. 


John James, Prymm and Pony are all brands that I have used and never had a problem with. I found John James to be the best quality, but Sew and So also do a set of 25 gold plated needles that aren’t branded but are still good quality.


Milward do the beautiful “mermaid” scissors, both stork and straight ones.

I sell the stork ones as well as Hemline’s rose gold embroidery scissors. These are a bit smaller than normal embroidery scissors but I still love them!

Janome are a brand I see in many craft stores and they produce the traditional gold embroidery scissors. 


I got my adorable unicorn scissors from Cloud Craft (one of my favourite shops, as you may have guessed).



Sarah Ashford Project Pouches

Koru Clay Studio needle minders

Cloud Craft for felt and needle minders

Magazines for patterns – Cross Stitch Crazy and Cross Stitcher

Where to buy

*Affiliate link, but I only ever recommend products I use myself.

Sew and So for hoops, thread, patterns, needles and aida. Basically everything!

Cloud Craft for scissors, needle minders, hoops and Satsuma Street paper patterns.

Willow Fabrics for Zweigart Aida and scissors.

Your local craft stores.

Etsy for cross stitch patterns.

This website for scissors and cross stitch kits.

Pattern of the month

This months pattern is actually a book of patterns from Stitch People. Her book is full of patterns of people that you can use to make your own customised cross stitch portrait.

Key Links and Resources

How To Cross Stitch With Light Effects Thread blog post

Podcast Episode Guide

The Top 6 Things Needed For Cross Stitch blog post

It’s A Material World blog post

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